Recommended business books

Good To Great by Jim Collins

Good To Great by Jim Collins

If you go to your book store and browse through the business book section you will see lots of books with great ideas for making your business better. However, Good To Great is different because it doesn't contain someone's theory about how to make your business great but the results of a research project conducted across many businesses which is then distilled into some really amazing principles which you can apply to turn your business from a good business to a truly great business. Every business owner intent of making their business great should read this book.  
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Purple Cow by Seth Godin

Purple Cow by Seth Godin


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The Brain Audit by Sean D'Souza

The Brain Audit by Sean D'Souza

Ever wondered why the customer doesn't buy? Well, one reason maybe because they aren't ready yet, but assuming that they are what really goes on inside the customers brain when it makes a buying decision. if you knew, then you would be able to craft your sales letters, webpages and presentations to hit the right notes all the time. The Brain Audit by Sean D'Souza teaches you exactly that. I confess I was amazed by the simplicity of what he teaches and have been applying his methods for virtually all my business life. I have so much to be grateful for what this book has taught me and helped me achieve. A must read sales and marketing book.
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Whole New Mind By Daniel Pink

Whole New Mind By Daniel Pink

Who will be the successful entrepreneurs and businesses of the new age? Yes, that's right, we are moving into a new age where labour is cheap and knowledge is freely available. Knowledge is no longer king. It is now about what you do with that knowledge and how you use it. The world is dominated by left brain thinkers but that is changing. Those who will succeed in the new age are those who can use both the left and the right sides of their brains. How do you do that? Read this book and you will discover what you need to be doing to succeed in the future.
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Blue Ocean Strategy by W. Chan Kim & Renee Mauborgne

Blue Ocean Strategy by W. Chan Kim & Renee Mauborgne

We have all heard of the term USP - unique selling proposition. But how do you differentiate yourself from your competition? How do you come up with a strategy which will set you apart from the rest? The problem for most businesses is that they are always in competition with other businesses. However, what Blue Ocean Strategy suggests is that rather than compete, redefine what you do and fish in a different ocean to your competitors. That way you can truly set yourself apart. 
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The Tipping Point By Malcolm Gladwell

The Tipping Point By Malcolm Gladwell

I have chosen this book for inclusion not so much because it teaches you how to run a great business, but it is an excellent study of how ideas, products, concepts grow in popularity. Think of an idea or a product like an epidemic. First one person is infected with it, then another, then another and all of a sudden everyone is wearing an iPod. That point where a product or an idea goes from a few to many is caused the Tipping Point. Understanding the principles in this book may help you move your business or idea closer towards a tipping point so definitely worth the read.
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Thinking Body and Dancing Mind by Chungliang Al Huang and Jerry Lynch

Thinking Body and Dancing Mind by Chungliang Al Huang and Jerry Lynch

I bought this book to help with my other career as a rowing coach but then found that the principles in it were very much applicable to business as well.Written by a sports psychologist and a renowned T'ai Chi master, this a guide to enriching all of life's pursuits through the practice of its simple mental tools and wisdom. The authors use stories of success from athletes and businesspeople, and present techniques and exercises to promote relaxation and enhance performance. If you like the spiritual side of life this is for you. Every time I lend this book to someone I never get it back!
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