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Marketing Your BusinessWhat an you say and what can't you say when marketing your business? How can you handle client's or customer's information. In this section are some dos and don'ts of marketing to prevent you getting into trouble. |
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Do you give a refund or not? Recent case makes it easier for retailersMartin had always adopted a policy of being generous with customer refunds. But when he opened the box to find his stereo system half dismantled, he wasn't feeling so generous. On closer inspection it was clear to him that whatever the problem had been at the beginning, his customer had tried to fix the problem himself and in the process had damaged the stereo entirely. Martin wasn't sure whether to give a refund or not. Click here to learn when to give a refund or not |
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When the competition runs off with your customers"I can get it cheaper" came the reply. "It's not that you don't do a good job, because you do, it's just that I can save $20 a week". Dave was stunned. He had been undercut in a big way by his competition. What he couldn't understand was how his competition were able to undercut him by so much. Then he found out why. Click here to read more. |
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The Unsolicited Electronic Messages Act 2007 came into force on 5 September - should New Zealand Business Owners panic about how to comply?Could a simple email from your business cost you a fine of up to $500,000? If your business sends marketing emails to clients or potential clients, then you need to comply with the new Unsolicited Electronic Messages Act 2007 (the Spam Act). Some simple precautionary steps could save you getting into hot water and help you comply with the legislation. Click here to learn how to run an email marketing campaign without getting sued |
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Three important checks every business owner should make before choosing their trading nameJudith nearly choked on her coffee when she saw the ad in the paper. Judith had never had a problem with competition, but the name and logo of this new business looked remarkably like hers. There were differences of course, but she feared her customers would get confused. Her fears were confirmed when one customer complimented her on "her advertising campaign". Click here to learn about the 3 checks |
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