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Growing Your BusinessThe entreprenuers mantra is "Go big or go home". That's because businesses only really become profitable when they grow. There are a number of options to growing your business and the growth of the internet has made it easier for businesses to reach an ever wider audience. In tihs section you will find some tips on avoiding the pitfalls in growing your business. |
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Some of the articles on this page are open to view, others are password protected. Only subscribers to this website can access the password protected articles. To subscribe hit the subscribe button on the left. If you are already a subscriber but have forgotten your password then email me by clicking here. |
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How to set up a joint venture without exposing yourself to unnecessary liabilityThe demand letter made Sarah’s heart sink. A $10,000 debt which she knew nothing about, yet her name was going to appear as the Defendant in court proceedings. When she rang up Malcolm, it transpired that the debt was for advertising spend she knew nothing about and would never have approved. Yet her neck was now on the line. Click here to read more. |
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Why running your business is no different to running your carJason had travelled the length and breadth of New Zealand in his VW Beetle, but strange noises under the engine in a desire for more acceleration off the lights, meant it was time to move on. His Beetle was going to be the deposit on his new car … that was until he realised he couldn’t sell it. Click here to read more. |
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Why every business should have a strategy for growth (and how to do it)Celia made great cookies, but she wasn't making great money. Six years of hard work and she'd virtually cornered the cookie market in her home town. Her new range of corporate cookies (cookies for corporate gifts) had enabled her to capitalize on a new market segment and charge a higher price.But, she was working harder than ever and her dreams of taking long holidays in the sun seemed to be a distant fantasy. Click here to read more. |
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The Difference between franchising and licensing (and why it is no different to Lego)Thinking growth and not sure which way to turn? You’ve heard the stories of businesses launching franchise systems and seeing people making lots of money from it. In short spaces of time, brands have exploded nationwide with relatively little capital outlay from the franchisor compared to opening up successive retail outlets as part of a corporate expansion.You have also heard of licensing and wondered what is the difference between the two. Well the best way to think about franchising and licensing is to open up the toy cupboard and reach for one of the world’s best selling toys – Lego. Click here to read more |
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How to take the employee worry out of buying a franchiseThe advantage of buying a franchise is that the franchisee’s business is packaged up and ready to go. But for many franchisees that creates a huge problem: on day one their staff turn up for work and the franchisee is expected to manage them. Equipped with little or no prior business experience, that can be a huge barrier to anyone considering buying a franchise and one which the franchisor must overcome.However, at Esquires we have been able to take the employment worry out of buying a franchise. Click here to learn how Esquires Coffee Shops took the employment worry out of buying a franchise |
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