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Protecting Your Intellectual PropertyA business' Intellectual Property is what gives it the edge over its competition. IP can come in many shapes and sizes, from client lists, to trade marks, to business systems and trade secrets. If you lose that IP to your competition then your business is going to suffer. Read the articles in this section for tips on how to protect your IP. |
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How to enforce the intellectual property clauses in your employment agreementBy the third phone call, Karen couldn't ignore the situation. Three customers had now rang the salon to say that they had been approached by Jennifer (Karen's former employee) to move their hairdressing custom to Jennifer's new salon. Karen was livid. It appeared Jennifer was in breach of her employment agreement with Karen, but where did that leave her? Click here to read more. |
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Three important checks every business owner should make before choosing their trading nameJudith nearly choked on her coffee when she saw the ad in the paper. Judith had never had a problem with competition, but the name and logo of this new business looked remarkably like hers. There were differences of course, but she feared her customers would get confused. Her fears were confirmed when one customer complimented her on "her advertising campaign". Click here to learn about the 3 checks |
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How to stop your business partner ripping you offLaura thought she had al the bases covered by having a comprehensive suite of Intellectual Property and Restraint clauses in her employment agreements. What she didn’t expect was that her own business partner would leave the business and set up in direct competition to her utilising the company’s IP. Click here to learn how to use a shareholders agreement to prevent falling out with your business partners |
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Are your employees stealing from you?That was the issue in a recent criminal case heard in Whangerei. Watch this video of TVNZ's Close Up at 7 programme which explains the difficulties faced by employers in today's technological world. |
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How to prevent your expertise falling into the wrong handsWidget Co were pretty confident that their Widget v. 10 would take the market by storm. Their competitors were at least 4 months behind in development of their latest version which gave Widget Co enough of a window of opportunity to saturate the market before their competitor’s launch.That was until their head designer announced he was leaving to work for their competitor in two weeks time. Are you adequately protected to prevent your expertise falling into the wrong hands? Are you sure your employment agreements are watertight? If not, read on. Click below to find out how to protect your expertise |
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How to protect your IP being stolen by your employeesHow would you feel if someone broke into your house and stole your TV, stereo, DVD player, furniture, CD collection and some very personal items of jewellery?Initially you would feel shock…then once that had passed, rage and an immense desire to bring the perpetrators to justice... and then regret that you didn’t install a burglar alarm.You get exactly the same feelings when an employee steals your intellectual property and sets up in competition down the road. Click here to find out how you can protect your business IP |
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